What is the Flourish Approach?
The Flourish Approach is a fashion system, but because theories, concepts and systems can be boring business banter it has been visualized through a Flourish Approach collection.
The idea of the Flourish Approach is to use the skills of small local producers around the world to create things they already know how to make and then bring them together to make unique and worldly products.
Of course, there is extensive research and theory behind the idea, so if you are interested in that please visit the ‘Theory’ and ‘How it Works’ pages of the website.
The concept for the Flourish Approach was developed by Danielle Sponder Testa and is strongly influenced by the ideas of Micheal Porter and Mark Kramer surrounding shared value. In fact, Danielle began this work in order to test their theories. The knitwear design and unique knitting technique used for the collection were developed by Sarah Dixon.